Tourism promotion |
The South Baltic Four Corners works together to increase the volumen of tourism activities. Each corner has it's own marketing strategy, and jointly the Corners have developed an identity. A South Baltic Four Corners identity. The promotion group tailors marketing towards attracting more visitors in and around the maritime destinations. The main target groups are: Families with children as well as the elder generation (WHOP - wealthy, healthy older people). The aim is to achieve the super goal of : 10% increase in visitors in and around the Four Corner's small harbours by 2014. The success will be measured agains the achievement of the promotional goals:
These specific goals will be monitored and adjusted as part of the implemetnation. The goals are used as supporting tools to achieve the super goal of 10% increase in visitors in and around the Four Corner small harbours by 2014. More information Bornholm: Ruegen: Southeast Skaane Swinoujscie |